QuestMobile today released the 2026 China Mobile Internet Autumn Report. As of Sep 2026, the mobile internet monthly active user scale reached 1.281 billion, up 0.9% year-over-year. In terms of user structure, users aged over 46 surpassed 40%, an increase of 2.6% year-over-year (among them, users aged over 51 are approaching 30%), while the user scale in the 25 to 45 age range is 39%, having fallen below 40%; this reversal shows that the "silver-haired" trend of mobile internet users continues. The report states that in terms of user time spent, short drama videos and short videos contributed 111.5% of the growth (cannibalizing time from online video, general information, and other sectors). On terminal devices, Apple took the top spot with an active share of 20.92%, surpassing Huawei's 20.87%, though both declined year-over-year, down 0.3% and 1.7% respectively; OPPO, vivo, and Xiaomi had active shares of 18.24%, 16.79%, and 10.34% respectively, up 0.0 percentage points, 1.3 percentage points, and 0.7 percentage points respectively; in Sep 2026, AI native apps had a monthly active user scale of 546 million, up 82.1% year-over-year; terminal manufacturers' AI applications reached 783 million, up 16.9% year-over-year; PC clients reached 26 million, up 82.3% year-over-year. In contrast, AI application plugins and PC web AI applications declined 15.6% and 10.4% respectively. In Sep 2026, Doubao and DeepSeek had per-user average usage counts of 72.0 times and 6...
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报告称红果免费短剧用户量超越豆包,成为抖音集团第二大应用
QuestMobile 今日发布 2026 中国移动互联网秋季大报告,截止到 2026 年 9 月,移动互联网月活用户规模达到 12.81 亿 ,同比增长 0.9%。 从用户结构上看, 46 岁以上用户突破四成 ,同比增加了 2.6%(其中,51 岁以上用户已经逼近三成),相比之下,25 至 45 岁区间用户规模为 39%,已经跌至四成以下,这种逆转,显示出移动互联网用户“银发化”的趋势仍在延续。 报告称,在用户使用时长上, 短剧视频、短视频的增长贡献率达到 111.5% (吞噬了在线视频、综合资讯等领域时长)。 在终端设备上, 苹果凭借 20.92% 的活跃占比登上首位,超过了华为的 20.87% ,不过二者同比均呈下降态势,分别下降了 0.3%、1.7%;OPPO、vivo、小米活跃占比分别为 18.24%、16.79%、10.34%,分别提升 0.0 个百分点、1.3 个百分点和 0.7 个百分点; 2026 年 9 月,AI 原生 App 月活跃用户规模 5.46 亿,同比增长 82.1%;终端厂商 AI 应用 7.83 亿,同比增长 16.9%;PC 客户端 0.26 亿,同比增长 82.3%。相比之下,AI 应用插件、PC 网页端 AI 应用分别下降了 15.6% 和 10.4%。 2026 年 9 月,豆包、DeepSeek 月人均使用次数分别为 72.0 次和 6…